Guys will always get less flack than women. I haven’t seen Alfie do anything in all his career besides making videos. But no one will mention that. Also Alfie hardly meets Marcus but Zoe will get comments about her and Louise.
Trust me Alfie gets as much flack about being “busy” and I’d say the same as I did about Zoe previously to this year he didn’t do much either outside of youtube. He did have the creator store but as far as merch it was wearing shirts/hoodies to test them and picking colors. People had Morton an emotional connection with Louise and Zoe especially since Louise had been pregnant again and had another baby and we all know how much Zoe loves babies yet hasn’t seen Pearl and she’s 5 months old now. I mean people loved Malfie but Marcus is always with Stef or doing something and tbh he’s faded from the limelight