I have no idea. I’m leaning more towards an extension of The creator store since he’s left Gleam and Dom owned half of that. I don’t really think it’s a management co as some have said. one, what does he know about running that side of the business, watching people at Gleam handle things is totally different than running it yourself and two Dom probably made Alfie Joe and Caspar sign non compete clauses for a certain amount of time once they left. But with him you never know it very well could be. I do think Zoe and possibly even Joe may be involved as well which makes me lean more towards it being merchandise related.